The archive of Roces catalogues now available on Calaméo


 

A Browse Through the History of Brand

A brand and a company, their history. This is something that goes without saying, but it makes sense to point this out in our case. Roces was established in 1952. At the very beginning Roces was a manufacturer of leather mountain shoes. The big turn and the transformation into a global brand in the industry of sporting goods came later, in the Seventies (ski boots, ice skates, mountain shoes). A decade later, the new turn and the birth of one of the global brands in the inline skating scenario.

A company and a brand, a history of products and catalogues. For the first time Roces catalogues are available for retrival on Calaméo, the publishing platform for documents and magazines. The collection is partly the result of the scan of the old catalogues in our archive, parlty the upload of the PDF catalogues of the last collections.

A special thanks to Giulia Simion, who made this achievement possible through a patient work of research and scan. Now this long story of peopleproducts, patents, colours, technologies, cutting-edge innovations is visible to the world, even to the youngest generations.

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